Convinced his neighbors to go solar
One resident in Marlow, England, decided not just to install solar on his roof, but to convince 100 neighbors to do the same. The resulting project is hitting the airwaves around the world.
Convinced that it is up to all of us to take responsibility for climate change, Philip Ditchfield decided to do something about it. While tackling his own footprint through energy saving, and producing renewable energy, was attractive—Ditchfield decided to emply the power of numbers to have a bigger impact. By convincing 100 of his neighbors to also install solar, he figured, he could create a new sense of shared identity and pride around the idea of a low carbon, solar community.
He has now set up Solar 100, a buyers club for residents of Marlow, offering homeowners reduced rates and shared expertise so they can make the most of their investment in solar, and even get a 12% discount. It seems to be paying off. 30 households already generate electricity through solar panels, and 185 are signed up for the scheme.
VN:F [1.9.22_1171]Convinced his neighbors to go solar,
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